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April 23, 2018

APRIL UPDATE:
NEW FORECAST FOR 2018 POLITICAL ADVERTISING REPORT

Overview

We're now forecasting that $8.8 billion will be spent, up 3.8 percentage points from our forecast four months ago.  Activity in early 2018 caused us to rethink a few things. What's changed? We adjusted expenditures on digital media and direct mail downward and upped our estimates for radio, outdoor, and newspapers.  This 15-page report includes 10 charts and graphics, including analysis on which states will be the hottest for total spending, as well as spending on U.S. Senate, U.S. House, Governor, State Legislature, and Local races.  It also recasts our state-by-state spending estimates, breaking out spending for each on federal, state, and local elections, as well as special-interest spending. The report comes with access to a 30-minute webinar with our lead analysts and principal author, Kip Cassino.  The report and webinar are free to subscribers.  For non-subscribers, the report/webinar package is $495; the webinar alone is $195.  An executive summary is available for free.

 

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