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November 12, 2009

Auto Advertising:
2010 Outlook - Running On Empty - Nov '09

Overview

Overall, we expect the total U.S. ad spend for new cars to rise to $19.2 billion from the low of $18.4 billion in 2009. This report is based on Borrell Associates’ Automotive Data Table (Table A) which monitors the pulse of local ad spending by U.S. auto dealers, dealer associations, and manufacturers. This report also includes an appendix of online auto ad spending projections for 2009 detailed for more more than 900 local markets.

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