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May 16, 2017

Benchmarking Local Media's Digital Revenue

Overview

What’s Local Media’s “Addressable Share” of digital advertising in local markets?  This report lays it out, market by market. Our 15th annual report offers 30 charts and tables and is based on our survey of revenues from 10,788 local media entities in the U.S. and Canada. It offers an overview of digital advertising growth patterns at the local level and how the national internet pureplays are playing a role. You’ll find tables that gauge digital revenue by circulation size of daily and weekly newspapers, and by market size for TV and radio stations, local cable systems, and yellow page directories – all of whom are selling digital advertising.  An appendix lists 513 U.S. Digital Marketing Regions (DMRs), offering estimates on local media’s “Addressable Market” for digital advertising in each, plus a “Highest Revenue Opportunity” for any one media entity in each market.  The report costs $995 and comes with access to a 30-minute webinar with the report’s authors. Access to the webinar alone is $195.   If you’re a subscriber, it’s all free.

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