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March 28, 2011

Benchmarking Local Online Media:
2010 Revenue Survey - Mar '11

Overview

How much money does a local online business typically generate? As our latest benchmarking report shows, it depends on the size of the market and the type of online operation it is. The "Benchmarking Local Online Media: 2010 Survey" examines online revenues from nearly 4,600 local media websites in the U.S. and Canada and offers insights into the money made at local newspaper, TV, radio and pure-play Internet operations (such as City.com, Autotrader.com, Groupon, Craigslist and others). This 44-page industry paper is filled with scatter grams, metrics and other charts designed to help online managers gauge their success -- and the progress of their competitors. Included is an appendix detailing market-by-market national and local online advertising by format (run-of-site banners, targeted banners, video advertising, email, etc.). Also included are market-level estimates for online coupon ad-spending.

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