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August 31, 2012

Borrell Budgeting Advice -
Sep '12

Overview

In this private memo to subscribers and clients, Gordon Borrell outlines our local online advertising is forecast for 2013 and lists the fastest-growing (and slowest) in digital sales so far this year.  The memo details YTD digital advertising growth rates for 43 local media companies, as well as our forecast for online ad spending in 2013 by formats (video, banners, email, etc.).  It also offers detail on our new Digital Marketing Regions (DMRs), with benchmarks based on the results of more than 1,600 companies to help clients determine their market potential.  Two appendices and an Excel download include the full list of DMRs and the counties included in each of the 513 regions, plus the ad-spending levels.

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