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November 16, 2017

2017 Event Marketing Enthusiasts Report



Given the deep fragmentation of today's media, the real-life/in-the-flesh experience of Event Marketing seems to have become all the rage. Our latest survey shows that 97% of all businesses engage in some type of event, and that more than half are either sponsoring an event or advertising during one.  Our 10-page report drills down on local businesses we've identified as "Event Enthusiasts," those 484 businesses in our annual survey who rated events as "extremely important" to their overall marketing efforts.  They're bigger businesses, bigger spenders, and more likely to be increasing their overall ad budgets.  The report includes two dozen charts and tables and comes with access to a webinar with Borrell's analysts, a 14-worksheet Excel file of the survey results that include 110 tables and 76 charts, and estimates of local business expenditures on event marketing in more than 500 U.S. markets for 2017 and forecast for 2018.  The report and webinar are free to subscribers. For non-subscribers, the report/webinar package is $995; the webinar alone is $195. An executive summary is available for free.


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