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July 24, 2014

Client Memo Auto Advertising

Overview

This is a Client Memo for subscribers only! We wanted to give you a head’s up on some abrupt shifts in automotive advertising we’ve begun to notice. The good news is that auto advertising is up. By our projection, it will end up at 6.8% more than 2013. The bad news is, the longtime beneficiaries of automotive advertising – broadcast and print media – will experience exactly the opposite.

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