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December 15, 2020

What Local Ad Agencies Are Thinking:
Results From Borrell's 2020 Agency Survey

Overview

This 15-page report offers the highlights from Borrell's late-autumn survey of 342 local ad agencies. The findings show what agencies are buying, what they feel has grown more effective, and the types of digital services they're selling.  It also gauges their growing interested in addressable TV advertising, particularly OTT, and shows where budgets are coming from.  The report includes 20 charts and tables, key findings, and an analysis.  The full report is available to subscribers for free, or for $995 for non-subscribers.  An executive summary is available for free.


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