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December 11, 2017

Who's Buying Direct Mail Advertising:
Results from Borrell's Survey of 1,640 Direct Mail Buyers


This 16-page reports offers unique insights gleaned from 1,640 local businesses we surveyed in 2017.  It examines the spending habits of these advertisers, what else they're buying, how they measure Direct Mail campaign results, and what types of digital media they're utilizing.  The package includes the highlights report and a webinar with the authors, plus the full results of the survey -- including more than 100 charts and tables -- in Excel format.  An executive summary is available for free.

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