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April 19, 2017

Digital Ad Fraud's Local Impact

Overview

This 34-page report includes a half-dozen charts, tables and graphics that size up what has become an $8 billion problem in the advertising industry: Digital fraud. From Alamosa to Yuba City, local publishers are getting skimmed by click fraud, domain spoofing, tag hijacking, ad stacking, and fake traffic. Included are four appendixes that estimate digital fraud by advertising categories; a list of local Canadian and U.S. publishers who were hit by last year's massive Methbot scam; digital ad-fraud estimates for 513 U.S. Digital Marketing Regions (DMRs), and a glossary of terms. It's the most comprehensive (and perhaps only) examination of how local markets have been affected by this disturbing phenomenon. The report is free to subscribers, and $495 to non-subscribers. It's accompanies by a 30-minute webinar with Borrell analysts that include real-life examples of local publishers who've been defrauded, plus a discussion of the report's findings.

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