This 21-page report offers a primer on programmatic advertising, details the flow of advertising dollars at the local level, and examines things at the local operations level. It points to continued strong growth as local publishers, once skeptical of the commoditization of advertising inventory, seem to have begun cautiously warming up the programmatic monster. The report offers 12 charts and graphs. The report includes conclusions which provide recommendations for local media who are transitioning or currently managing programmatic networks. This report also comes with access to a 45-minute webinar with the authors and lead analysts reviewing the report’s finding and answer attendee questions.