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February 28, 2017

Gauging Facebook's Impact on Local Advertising

Overview

Facebook has burst so quickly onto the media world that its sweeping impact on local advertising has been easy to overlook.  Our 23-page report sizes up the damage, comparing it to Google's romp in the mid-2000s but showing that Facebook actually may have more steam. It shows that Facebook last year carved a 7% slice out of U.S. local advertising and a 15% share of the digital advertising pie. The report offers a unique glimpse of who's buying ads, how much they're spending, and what else they're buying.  The report includes 10 charts and tables, plus an appendix estimating how much Facebook took in "local" dollars from each of 513 U.S. Digital Marketing Regions (DMRs). The report comes with access to a 30-minute interactive webinar with our analysts, plus a PowerPoint version of the charts and tables.  A Executive Summary and Table of Contents can be downloaded for free.

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