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Latest Paper to Mention in 50% Off Papers

SMB Panelists Weigh in On Email Marketing

We devoted our monthly SMB panel questionnaire in March 2018 to one of the most powerful forms of marketing: Email. The 10-page summary offers insights on how they're using email, how many addresses they have, how long it takes to craft emails, and how email rates against other forms of direct marketing.
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Free for Subscribers | 50% Off Papers

This year's political advertising bounty just got bigger. Our latest forecast for 2018 political advertising compiled after seeing the results in a few early primaries and one special election, adds more than $300 million to the total. We've also re-forecast spending across the various media channels. READ MORE


Free for Subscribers | Political | 50% Off Papers

This 19-page report offers insights from our monthly panel of more than 1,000 local advertisers. We asked them for predictions in December 2017, then re-polled them in January 2018 on a hand-picked list of the ones we found most interesting. The result is a unique glimpse of how SMBs felt about 2017 and how optimistic they are about this year.


Free Summaries | 50% Off Papers

This 16-page reports offers unique insights gleaned from 1,640 local businesses we surveyed in 2017. It examines the spending habits of these advertisers, what else they're buying, how they measure Direct Mail campaign results, and what types of digital media they're utilizing.


Free for Subscribers | 50% Off Papers

The 2018 midterm elections are already in warm-up mode with nearly 2,000 candidates registered for 33 U.S. Senate seats. Add to that the thousands of House seats, gubernatorial and other statewide positions, and local judiciary, School Board, and municipal seats and ballot issues, and you get an advertising bonanza that's likely to total $8.5 billion, up 2.5% from the last midterm election year in 2014.


Free for Subscribers | Political | 50% Off Papers

Given the deep fragmentation of today's media, the real-life/in-the-flesh experience of Event Marketing seems to have become all the rage. Our latest survey shows that 97% of all businesses engage in some type of event, and that more than half are either sponsoring an event or advertising during one


Free for Subscribers | Benchmarking | 50% Off Papers

Local ad agencies are very influential, especially with the bigger advertisers. So what are they buying these days, and how do they feel about the rise of social media? This report summarizes findings from our survey of 666 local agencies and comes with an Excel file containing the full results.


Free for Subscribers | Benchmarking | 50% Off Papers

What are local advertising doing right now? What will they do in 2018? The summary results from our annual survey of local advertisers -- the largest in the U.S. -- is now available. This 15-page report highlights how they're feeling about radio, TV, newspapapers, outdoor, and all other forms of media.


Benchmarking | Free for Subscribers | 50% Off Papers

Our annual assessment of Real Estate advertising -- an ad category that rivals Automotive in size -- shows a return to healthy growth, up 4.1 percent this year. The most-watched real estate segment, spending by agents and brokers, is up even more. Our 2017 report details the ups and downs, including what's happening with the underpinnings of the industry -- home sales, construction permits, and who's buying homes.


Free for Subscribers | Real Estate | 50% Off Papers

At $37.4 billion this year, Automotive Advertising remains the largest ad segment in the nation. It's up 3.2% this year, but all the growth is coming from local dealers. Our annual report documents trends in ad spending across all tiers of the car-sales chain.


Free for Subscribers | Automotive | 50% Off Papers

Local media’s digital efforts have evolved into a competitive $12 billion industry, representing an 18% share of all locally spent digital advertising. Newspaper, TV, cable, radio, and yellow page companies are driving tens to hundreds of millions of dollars via digital ad sales. For many, it’s one-fourth to one-third of total sales; for some, it’s more than half. This insightful 44-page report is our 15th annual assessment of how large these operations are getting, who’s gaining ground, and who’s losing.


Free for Subscribers | 50% Off Papers

Wrenching changes in automotive advertising are forging a new landscape for local media. Broadcast media and newspapers are losing more ground, while online and direct mail are on the rise. Our annual report examines the underpinnings of those changes. It tracks historical shifts in automotive spending across each media type and issues forecasts for up to five years.


2013 | Automotive | Free for Subscribers | Classifieds | Co-Op Advertising | 50% Off Papers | Industry Paper Archive


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