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Latest Paper to Mention in 75% Off Papers

Digital Ad Fraud's Local Impact

Maybe you haven't heard of script bunnies, pixel stuffing, or domain spoofing, but they -- and dozens of other digital fraud -- are sapping big bucks from local publishers. How big is the problem? This 34-page, one-of-kind report buttons it down, gauging the impact of fraudulent digital advertising in each of more than 500 local U.S. markets.


Free for Subscribers | Reports | Digital Services | 75% Off Papers

Local franchise operations can be perplexing to media companies and ad agencies. Some spend millions on local advertising, while others ride along on national brand campaigns and don't spend a penny locally. This report, based on our survey of 500 franchises, examines what they're spending, where they're spending it, and how that's changing.


Reports | Free for Subscribers | 75% Off Papers

This 23-page report examines who's advertising on Facebook and why. It offers insights from a survey of 4,697 local businesses that are buying Facebook ads, gauges the level of spending market-by-market, and identifies where all the money is coming from.


Social Networking | Free for Subscribers | 75% Off Papers

While it wasn't the bounty many expected, 2016 was still a record year for political advertising. Our 14-page report takes a look at how last year's $9.8 billion was spent, and more importantly what changed. It also addresses the all-important question: Have things changed forever?


Free for Subscribers | 2016 | Political | 75% Off Papers

Social Media is transitioning from a "mostly free" to "mostly purchased" marketing tool. Today, 85% of local advertisers have a presence, and the vast majority of them are now buying their way into the social stream with advertisements. This 26-page report profiles who's participating in social media, who's buying, who's suffering, and which platforms are most popular.


2016 | Free for Subscribers | Social Networking | 75% Off Papers

TV advertisers are feeling pretty good about TV these days, but they're also feeling pretty good about digital media -- particular social media. What's about to change with these big spenders? This report lays it out -- from what they plan to cut, what they'll increase, how much they're spending, and how they feel about TV reps.


Free for Subscribers | 2016 | 75% Off Papers

At $26.8 billion, Real Estate is one of the largest local advertising categories. And it's the first (and only category thus far) to see a scale-back of digital advertising. Our annual report details what's happening across all four categories - agents/brokers, rental managers, mortgage providers, and developers.


Free for Subscribers | 2016 | Real Estate | 75% Off Papers

For our monthly panel of local business managers, we asked several questions about the Presidential candidates. Who would be best for small businesses? Will the election outcome have a bearing on small businesses? Will your advertising and marketing budgets be impacted? The results might surprise you... then again, they may not. This 5-page report is being made available exclusively to subscribers.


Free for Subscribers | 2016 | Political | SMB | 75% Off Papers

New vehicle sales are slowing and the ad spending is changing. The auto industry is a leader in digital marketing and that trend will continue. And why not? 3 out of the 5 top sources for leads are digital in nature, according to local auto dealers. As the focus on digital continues, the auto industry is beginning cull the weakest media from their budgets and keeping those that complement their digital initiatives best. If a traditional media company chose to focus on digital, that bet could soon pay off.


Free for Subscribers | 2016 | Automotive | Classifieds | 75% Off Papers

What a great time to be in the Outdoor Advertising industry. Unlike its legacy-media brethren, outdoor remains insulated from digital disruption -- in fact, it's been bolstered by it. Outdoor advertising has grown 77% over the past half-dozen years, with no end in sight to the good times. This comprehensive 25-page report examines a fascinating, growing $7.5 billion category that includes billboards, transit signs, and a plethora of ads in sports arenas, shopping malls, gas pumps, and even bathrooms.


Free for Subscribers | 2016 | 75% Off Papers


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