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January 3, 2012

Main Street Goes Social:
SMBs Give A Big Thumbs-Up To Social Media - Jan '12

Overview

This 22-page report includes 12 charts and graphics detailing the social media phenomenon that’s enthralling SMBs. You’ll learn how much local businesses are spending on social media, how much of their marketing budgets that accounts for, and what type of results they’re expecting from this type of online engagement. It also features an appendix listing nearly 150 of the largest social media sites and the number of registered users for each, and an appendix with our four-page Social Media Local Ad Spending (LA$R™) data for the U.S. The report forecasts social media expenditures – breaking out advertising and promotions – and offers the results from our survey of more than 4,200 SMBs. A free download of the Executive Summary shows the Table of Contents and titles of the charts and graphics.

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