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2014 And Beyond Political Advertising Outlook -
Jul '14

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Political Advertising will hit $8.3 billion this year, with half of that money spent in August, September and October. This report examines ad-spending trends across five four-year election cycles and offers insights into which media are losing share and which are gaining. Video-oriented media (cable and broadcast TV) continue to dominate, though online video has begun a growth jag worth monitoring. Candidates and parties spent a minuscule $25 million in the last presidential election, but are poised to spend 10 times that amount in the 2016 races. Our 16-page report includes 9 charts and graphics, plus a three-page appendix with charts showing political ad spending by medium from 2005-2013, and forecasts to 2016. It also provides additional detail on online spending, including spending on social media sites. An executive summary is available for free.
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Localized Political Report

How much political advertising will be spent in YOUR market between July 1 and Election Day? Our custom Local/State Political Advertising Report delivers information based on your local market (however you define it, down to the county level if you wish).
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Plus statewide information for political ad expenditures for 2014 broken down by:

  • x US Senate
  • x US House
  • x Gubernatorial
  • x Attorney General
  • x State Assembly
  • x Local Elections
  • x Ballot Issues

The Report also offers:

  • x STATE-level spending for the same
  • x Breakouts for total political spending in the market on newspapers, radio, TV, cable, online, etc.
  • x How much is yet to be spent as of July 1, 2014
  • x 2016 forecast for the market

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