This 25-page report includes more than 40 charts and tables highlighting how the local ad-buying process is changing. The analysis includes 10 highlights and our overall assessment of the findings. You'll learn what advertisers are increasing, what they're cutting, what causes them to trust a sales rep, what they believe is the best at generating new leads, and overall spending plans for TV, radio, search marketing, newspapers, outdoor, streaming video, event sponsorships, and more. The report is $995 and includes access to a 40-minute webinar with the authors. Subscribers get free access. An executive summary, including highlights, is available at no charge.