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February 11, 2021

The 2021 Mindset of Broadcast TV Advertisers

Overview

Our second report in this "2021 Mindset" series focused on TV buyers.  What are they planning as the pandemic subsides? What's their uptake of TV's targeted competitor/ally, streaming video?  This analysis is part of a series examining how local advertisers are approaching 2021.The findings in this report are drawn from Borrell's survey of 373 businesses that buy broadcast television commercials.  It includes 19 charts and tables examining what types of businesses they are, what else they're buying, why some of them stopped buying TV in 2020, and how their budgets are changing.  The report is free for Borrell subscribers, or $395 for non-subscribers.  An executive summary is available for free.

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