Direct Mail is now the 7th-largest advertising category, favored by more-savvy marketers as a direct-response medium. It's the only print medium forecast for growth this year. This 15-page report examines responses from our recent survey of 781 local direct mail buyers. It describes what they're buying, what they're spending, what they're trimming or eliminating, and how they compare to other advertisers. It includes 22 charts and tables, a 15-point executive summary, and "Borrell's Take," our observations. The report is $395, or free to subscribers. An Executive Summary is available for free.