This fifth installment in our "2021 Mindset" series focuses on the marketing habits of local franchises. The 17-page report includes 30 charts and tables profiling the types of marketing they're buying, what they're spending, and how they're adjusting budgets for 2021. It includes a 14-point executive summary and "Borrell's Take," our observations. The report is $395, or free to subscribers. The Executive Summary is available for free.