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January 3, 2017

The Final Analysis:
Political Advertising in 2016

Overview

Price: $995. SPECIAL OFFER: $195 through Feb. 28

This 14-page report is our year-end analysis of how $9.8 billion was spent in 2016. It was a record year, up 4.6% from the last Presidential Election year in 2012. But things changed dramatically for the biggest beneficiary, TV, which was left with $1 billion less, and for the smallest, digital media, which gained $1.2 billion. The report contains 14 charts and graphics that walk through each of the four cycle years for political advertising. You'll learn not only what happened, but what's likely to happen in 2017, 2018, 2019, and the next Presidential Election year, 2020. The report comes with access to a 30-minute interactive webinar with our analysts, plus a Powerpoint version of the charts and tables. A Executive Summary and Table of Contents is available for free.

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While it wasn't the bounty many expected, 2016 was still a record year for political advertising. Our 14-page report takes a look at how last year's $9.8 billion was spent, and more importantly what changed. It also addresses the all-important question: Have things changed forever?

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