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December 12, 2018

What Big Local Ad Spenders Are Increasing, Cutting


This 15-page report includes 17 charts and tables that illustrate key findings from our survey of 432 businesses that spend more than $200,000 per year on advertising. You'll discover how much they're spending on each medium, which types of marketing they're buying, what they're planning to start buying for the first time, and what they're planning to cut.  It also illustrates how the media mix is playing out, and the clear direction some times of media are headed.  An executive summary is available for free.  The full survey results (Excel based file) are available to subscribers or report purchasers upon request.

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