Local media Web sites are sharing in the $13.1b local online ad revenue pie this year, but Internet pure-plays continue to gobble up the most. While newspaper sites have gone on the attack, we see some dramatic share grabs from other media online.
This sixth annual benchmarking report is full of local media Web site ad data from over 3,100 sites owned by newspapers, radio stations, TV stations and independents. Our survey requested information regarding:
Local Web site managers will benefit from the timely benchmarking data. Also included are 2008 projections for online ad spending.