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October 11, 2012

What SMBs Spend On Digital Marketing -
Oct '12

Overview

This 17-page report includes 14 charts & tables that examine the various expenditures on digital marketing. It separates these online services into five key categories: web presence (web design, hosting and social media management), public relations (email management, press release management, reputation management and opt-in list management), marketing support (SEO, blog development, site visitor analysis, email list purchase and listings claiming), ad production (online agency/exchange fees, display ad design, video production, app design, and contest/game development), and consulting & research.  And because not all SMBs are the same, the report offers a glimpse at how they’re spending their money by business size cohorts – the smallest of the SMBs, the medium size, and the largest.  Three market examples are also examined to illustrate differences between local markets.  In the end, the report finds that SMBs spend an average of $17,000 on online marketing services, which is two and a half times more than what they spend on traditional online advertising.

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