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Research Memos

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Research Memos |
Client Memo: August 21, 2013

We have released our outlook for local digital advertising in the U.S. and Puerto Rico for 2014. The market numbers are accompanied by a memo describing what we're seeing ad midyear 2013. This memo is available to clients only and is not to be distributed publicly.

2009 | Mobile | Research Memos | Free Archives of Older Papers |
Local Mobile Advertising Comes Of Age - Dec '09

‘Tis the season for giving, and in that spirit Borrell Associates is pleased to make our 2010 mobile ad-spending estimates for more than 200 local markets our holiday gift to you – along with a little analysis as to what to expect next year. It’s free

Newspapers | 2009 | Research Memos | Free Archives of Older Papers |
Back from the Brink - Newspapers Stop Their Slide - Aug '09

While everyone’s been writing the obituary for the newspaper industry, our numbers are showing something entirely different. We’re expecting U.S. newspapers to see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. Download our free memo describing our projections. We also offer a market-by-market estimate for newspaper spending in 2009 and 2014 for $295.

Social Networking | 2009 | 2008 | Industry Paper Archive | Research Memos | Free Archives of Older Papers |
2009 Projections: Identified US Social Network Ad Spending - Jul '07

Download our free 2009 ad spending projections for 118 social networking sites.