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Borrell Advertiser, Audience and Site Visitor Surveys

What key constituents in your market are thinking and doing

Borrell surveys provide direct, up-to-the-minute visibility into the behaviors and plans of your local advertisers, consumers and website visitors. Insights from respondents guide your marketing strategy and give advertisers another reason to make you their trusted marketing consultant.

Borrell offers a series of ongoing surveys that you can join at any time, and we can conduct customized surveys when you need a special perspective.

There are two unique aspects to all of Borrell's ongoing local-advertiser surveys:

  1. You don't share your email lists with us. We give you a link to our online survey with a suggested cover email and you email the link to your contacts. If you have a local partner participating in the survey with you, such as another media property or a Chamber of Commerce, they don't share their lists with either of us.
  2. We can benchmark results from your respondents against the results of our ongoing national pool of respondents. If you have a local partner in the project, their results can be broken out separately too.

SMB Marketing Survey

Reveals current and planned use of each traditional and digital marketing channel, including legacy advertising media, social media and mobile marketing. More than 45,000 advertisers have participated in this survey.

Mobile Media Survey

Mobile Media Survey

Focuses on the adoption and use of Mobile marketing among SMBs in your market, as well as their current plans in this vital marketing channel. Key topics addressed in this survey include:

  • Which competing media are pitching Mobile marketing opportunities to your clients?
  • Which of your advertisers are experimenting with Mobile?
  • What Mobile platforms and solutions are your prospects considering?
  • What share of budgets are they committing to Mobile, now in the next couple of years?
  • How well has Mobile been working for those who have tried it?

Customer Attribution Survey

Customer Attribution Survey

Interviews SMBs to discover who their customers are and how those customers interact with them. How are those relationships structured and developed? Key topics:

  • Sales cycle
  • Use of lead generation programs
  • Conversion of contact/lead to customer
  • Media attribution of lead gen/conversion
  • Customer base profile - new vs. repeat
  • Sales transaction ticket value
  • Annual value of customers
  • Ad, Marketing, and Media use profile

Vertical Markets

Vertical Markets

These surveys are focused on the marketing efforts of businesses in specific market segments (Automotive, Real Estate, Furniture, Plumbing, etc.) and are designed to be deployed by large media properties and regional, state and national industry associations. The address many of the topics included in our other ongoing surveys, as well as vertical-specific question sets.

Website Audience Survey

Website Audience Survey

By participating in this ongoing research you will receive data about your website audience that will

  • Support your sales efforts with direct data on your audience reach and its demographics, shopping behaviors, and purchase intentions.
  • Provide insights for your audience development efforts - content and advertising issues, print use, etc.
  • Estimate your true unique visitor count - essential if you are considering a paywall (it's a fraction of what you may think it is)

Custom Surveys

Custom Surveys

In addition to our ongoing advertiser surveys, Borrell also conducts Custom Surveys for traditional and internet media companies. These can focus on advertisers, local consumers and website audiences.

For further information on any Borrell survey, please contact

Greg Harmon
Senior Research Analyst

Have a Question About a Product?

We're more than happy to answer any question you may have about any of our products. Fill out the form here to share a question or concern with us and one of our analysts will contact you within a business day.

Contact us here, or by phone 757.221.6641 for more information on products and pricing.

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