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Borrell surveys provide direct, up-to-the-minute visibility into the behaviors and plans of your local advertisers, consumers and website visitors. Insights from respondents guide your marketing strategy and give advertisers another reason to make you their trusted marketing consultant.
Borrell offers a series of ongoing surveys that you can join at any time, and we can conduct customized surveys when you need a special perspective.
There are two unique aspects to all of Borrell's ongoing local-advertiser surveys:
Reveals current and planned use of each traditional and digital marketing channel, including legacy advertising media, social media and mobile marketing. More than 45,000 advertisers have participated in this survey.
Focuses on the adoption and use of Mobile marketing among SMBs in your market, as well as their current plans in this vital marketing channel. Key topics addressed in this survey include:
Interviews SMBs to discover who their customers are and how those customers interact with them. How are those relationships structured and developed? Key topics:
These surveys are focused on the marketing efforts of businesses in specific market segments (Automotive, Real Estate, Furniture, Plumbing, etc.) and are designed to be deployed by large media properties and regional, state and national industry associations. The address many of the topics included in our other ongoing surveys, as well as vertical-specific question sets.
By participating in this ongoing research you will receive data about your website audience that will
In addition to our ongoing advertiser surveys, Borrell also conducts Custom Surveys for traditional and internet media companies. These can focus on advertisers, local consumers and website audiences.