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Happy 20th, Digital Advertising!

Description

On the 20th anniversary of the appearance of the first banner ad, the forecasters at Borrell offer a unique glimpse of what the future holds. Is the Golden Age of Advertising coming to an end? What will the media company and ad agency of the future look like? Borrell’s prescience over the years has led to amazingly accurate forecasts regarding the explosion of digital advertising, the precise timing of various declines in traditional media, and the uncovering of a new trend that may be collapsing “advertising” altogether.

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