Determine the overall types of businesses that participated; how long they’ve been in business, how many employees they have, annual gross revenue, etc.
The top industries to target based on the respondents. Do auto dealers, educational services or retail trade make the list?
Learn what features respondent sites have and if they’re planning to make a major change to it in the next year.
How often and by what format are businesses contacted for advertising? Discover how they prefer to buy advertising.
What are the best lead sources for businesses?
How much and where did businesses spend their advertising dollars in 2015?
Where do advertisers invest their online dollars? Are they utilizing mobile at all?
How are advertisers planning to change their advertising this year? Where are they increasing or decreasing their spending?
Where are businesses planning to spend their online ad dollars?
What types of digital advertising do businesses use? Where are the best opportunities for digital services?
What do advertisers think of the digital savviness of traditional media companies?
What kind of promotions do advertisers utilize?
Find out where advertisers spend money on social media and how satisfied they are with the different platforms.