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“Work like this is a standard part of our due diligence process,” said Borrell president Colby Atwood. “Since our process involves measuring revenue streams, we watch every aspect of important interactive spending categories closely, until we’re sure our numbers are fairly accurate.” Atwood expects social network spending to join the other interactive categories currently measured by year’s end.
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Borrell Associates is the leading provider of local advertising research, data and strategic analysis. The company has offices in Williamsburg, Va., and Seattle, Wash., and provides detailed market advertising reports for hundreds of local media companies, including Local Online Ad Spending, Local Ad $pending Report (LA$R®) and customized reports for any U.S., Canadian or U.K. market. For more information, visit http://www.borrellassociates.com/.
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