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The WebSegment™ report provides comparisons for each of the five Internet user segments with the U.S. averages corresponding to:

  • Various demographic characteristics
  • Offline media usage patterns
    • TV shows watched
    • Newspaper, yellow pages and cell phone usage
    • Types and amounts of direct mail purchases
  • Planned household purchases across major retail categories
  • Workplace profile
  • Online profile
    • Connection type
    • Online purchase spending
    • Shopping and purchasing behavior across major retail categories
    • Reasons for Internet use in the past 30 days

The WebSegment™ report offers valuable guidance to online product development and ad sales strategies, and strengthens consultative ad sales presentations.