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Free Local Ad Spending Data

Free Ad Spending Data

We are pleased to provide free local ad spending data for US markets. Use it to

  • x Assess the amount of marketing spending by local businesses in your area
  • x Calculate and track the overall share of that spending that your company captures

When you are ready, our other products and services will help you increase your overall market share as well as your share of spending by individual business categories.

Available without registering on our website:

  1. Download an Excel Workbook showing total advertising spending (national and local) in each of the 210 Television Market Areas covering the US
View Borrell's Interactive Ad Spending Map
  1. See spending data for individual Digital Marketing Regions (DMRS)
  2. 2013 & 2014 Total Local Advertising Spending
  3. 2013 & 2014 Local Online Ad Spending

Available if you register on our site:

Registering with our site gives us a way to contact you from time to time about topics related to local advertising and marketing. You can opt out of these announcements at any time.

  1. Download an Excel workbook with 2013 & 2014 Local Online Ad Spending broken out by 6 digital formats for each of our 513 DMRs.
View Borrell's Interactive Ad Spending Map
  • See 2013-2014 Total and Local Online Advertising Spending from Any US:
  • x County
  • x Core-Based Statistical Area (BSA)
  • x Digital Marketing Region (DMR)
  • x Television Market Area (TMA)
  1. Dowload Executive Summaries of our recent Industry Papers
  2. Download Full versions of our Industry Papers published more than 18 months ago