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The Compass

Points to the money in your market

Compass Local Ad Spending Data

How are you calculating your market shares?

How do you target your likeliest prospects?

Why should prospects want to talk with your salespeople?

Why should the best salespeople work for you?

Compass gives you solid answers to these critical questions

It provides unlimited online access to Borrell's estimates of local and national spending on advertising and promotions directed to consumers in your market.

  • Spending by each of 100 local business categories
  • Across more than 30 marketing channels
    • Traditional Media
    • Digital formats
    • Promotions
  • For each year 2011 through 2021
  • For each of the counties that define your markets
Compass is used by hundreds of local media companies, and the methodology behind it has been under development for more than 20 years.
Use Compass to increase sales

Generate more ad sales immediately

  • Give besieged advertisers a reason to call back and set appointments
  • Estimate a prospect's total local marketing spend
  • Be better marketing consultants
  • Increase sales team confidence and enthusiasm ("it's our secret weapon")

Guide and track your sales strategy

  • Track market shares
  • Set achievable goals
  • Identify business categories likely to be good sales prospects
Borrell User-group webinars for Compass

Receive outstanding support

  • Free webinars to walk your team through the features of the Service
  • Compass User-group webinars to updates
  • Continuous Improvement from Client Feedback
Compass configure US countries in your market area.

Countless configurations

  • Any collection of US counties that describe your market area(s)
  • Corporate roll-ups of individual market data
  • Sub-sets of the Service available to fit your budget
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