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The Web Segment Report

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This report lets you compare the characteristics of Infrequent, Moderate, Frequent and Heavy Internet users, which can be a powerful contribution to a discussion with a client about why it makes sense to re-allocate ad spending from legacy media into digital.

Each tab in the workbook examines the demographics, media use, and planned purchases that are covered in the Media Profile Report, but segments that data by the amount of time that respondents spend online.

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