Most of Borrell's standard products use data sources that are specific to the US, so they apply to US markets only. However, we are improving our access to reliable, detailed data in other countries, particularly Canada and the United Kingdom, that enable us to produce standard and custom data reports for those markets.
The Canadian version of the Compass is similar in format and function to the U.K. Compass, although the list of business categories is slightly different. It, too, can be defined at the postal code level.
Borrell Associates has developed an Excel-based version of the Compass Service for markets in the U.K. It provides current and forecast (+5 years) advertising and promotions spending for 100 business categories that are slightly different from those used in the US version. Digital advertising is broken out by four ad formats.
Geographic coverage for this report can be defined at the postal code level.