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December 3, 2013

United Kingdoms Compass

Overview

Borrell Associates has developed an Excel-based version of the Compass Service for markets in the U.K. It provides current and forecast (+5 years) advertising and promotions spending for 100 business categories that are slightly different from those used in the US version. Digital advertising is broken out by four ad formats.

Geographic coverage for this report can be defined at the postal code level.

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