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September 14, 2020

Borrell's August Business Barometer:
SMBs Adjusting, Recovering from COVID-19

Overview

This 12-page report details the results of our monthly SMB panel conducted in late August.  We fielded our standard Borrell Business Barometer questions and found attitudes toward the economy still quite low, but improving since last spring. The report covers how SMBs plan to adjust ad budgets in the coming months, what's top of mind when it comes to advertising, and when they foresee an end to the pandemic's impact. The report contains an executive summary, six charts and tables, and more than 150 comments from survey respondents.  It's available exclusively to subscribers. An Executive Summary version is available for free.

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