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May 22, 2013

Client Memo (May 2013)


We’ve fielded numerous questions about automotive advertising in the past few weeks and felt compelled to give clients ahead’s up regarding significant changes taking place. This memo on automotive advertising is being published in advanceof our regular annual report, which we expect to publish around July 1. If you have questions or would like to discuss this by phone,please call 757-221-6641 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

What we’re seeing is a radical shift in the way dealers, dealer associations, and manufacturers market themselves – the end result ofhow consumers have altered shopping habits. We believe these changes are notable not only because of the shifting dollars, but moreimportantly because the print and broadcast industries rely so heavily on the automotive category. The average print or broadcastoutlet gets 15% to as much as 45% of its revenue from automotive. Big change in the wrong direction could be devastating.

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