Annual Analysis: Benchmarking Local Online Media
This is our most comprehensive report of the year. Our 11th annual benchmarking report analyzes revenue and expense data compiled from 6,284 local digital operations across the U.S. and Canada to show how much these ventures are making, and what type of profits they're generating. Separate chapters offer detailed reporting for newspaper companies, TV stations and radio clusters that show average, median and best-practice revenue. For the first time, the report takes a deep dive into profitability, showing that locally based digital ventures are likely to be highly profitable for their owners. Thirty-seven charts and graphs provide rich detail from the annual revenue survey and other research collected throughout the year. The 50-page report includes an appendix of all 513 U.S. Digital Marketing Regions (DMRs) that list amounts spent by local businesses for six different online ad formats: basic banner advertising, targeted banners, email, paid search, streaming audio and streaming video. A one-hour webinar with Borrell's lead analysts discussing the report's highlights and conclusions is also offered.