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November 11, 2020

Panel Survey:
Gauging Interest in Content Marketing

Overview

COVID-19 has spurred the need for marketing creativity, so we decided to take deeper look at activities around Content Marketing. This 10-page subscriber-only report offers results from our October panel survey of small businesses and complements last month's report, Sizing the Content Marketing Opportunity. The panel survey had 221 responses and examines how many are participating in Content Marketing, what they spend on it and how they spend it, and what they're planning for 2021.  Subscriber-only report.

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