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Latest Paper to Mention in Reports

Digital Ad Fraud's Local Impact

Maybe you haven't heard of script bunnies, pixel stuffing, or domain spoofing, but they -- and dozens of other digital fraud -- are sapping big bucks from local publishers. How big is the problem? This 34-page, one-of-kind report buttons it down, gauging the impact of fraudulent digital advertising in each of more than 500 local U.S. markets.


Free for Subscribers | Reports | Digital Services | 50% Off Papers

Local franchise operations can be perplexing to media companies and ad agencies. Some spend millions on local advertising, while others ride along on national brand campaigns and don't spend a penny locally. This report, based on our survey of 500 franchises, examines what they're spending, where they're spending it, and how that's changing.


Reports | Free for Subscribers | 50% Off Papers

Local franchise operations can be perplexing to media companies and ad agencies. Some spend millions on local advertising, while others ride along on national brand campaigns and don't spend a penny locally. This report, based on our survey of 500 franchises, examines what they're spending, where they're spending it, and how that's changing.


Free for Subscribers | Reports

Main Street has gone “mobile,” adopting the latest new-media phenomenon at an alarming rate. Research indicates that half of all SMBs are hoping to jump on the mobile marketing bandwagon this year, driving combined spending on mobile advertising and promotions (including the ever-popular “deals”) over $1.2 billion this year. This 26-page report details the burst of interest by local businesses in using mobile devices to lure customers with proximity advertising, coupons and SMS offers. It offers 27 charts that show current and forecast trends for household penetration of mobile devices (including smartphones and tablets) and rich detail on local-business spending on mobile advertising and promotions.


Reports | Mobile | 2011 | Online | Free for Subscribers | Industry Paper Archive

Set your ad budget with confidence. Get newly released 2009 marketing expenditures for every DMA in our Interactive Marketing Expenditures Estimates report.


Reports

With this report, Borrell Associates is expanding the scope of its marketing spending estimates to include Online Sales Promotions and Marketing Public Relations. A regular display ad can't compete with a coupon or a cash discount when it comes to tracking results, and we forecast tremendous growth in both Sales Promotions and MPR as advertisers migrate toward marketing vehicles that provide a maximum ROI. This subscriber version includes a more granular look at the different components of online ad spending in each market - Banner, Local Search, Email, Streaming Video/Audio, Online Promotions, Online Public Relations. These are looked at in two views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA.


Reports

This report contains city-by-city estimates for: 1. Spending by national advertisers on online ads, paid search and e-mail to reach local markets. 2. Spending by local advertisers in each market on online ads, paid search and e-mail advertising. 3. Spending on national and local online promotions (contests, couponing, sweepstakes, etc.) for each market.


Reports


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