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September 28, 2009

2007 Online Marketing Expenditure Forecast by DMA (Nov '06)

Overview

This report contains city-by-city estimates for:

1. Spending by national advertisers on online ads, paid search and e-mail to reach local markets.

2. Spending by local advertisers in each market on online ads, paid search and e-mail advertising.

3. Spending on national and local online promotions (contests, couponing, sweepstakes, etc.) for each market.

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