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September 28, 2009

2008 Online Marketing Expenditure Forecast by DMA (Oct '07)

Overview

With this report, Borrell Associates is expanding the scope of its marketing spending estimates to include Online Sales Promotions and Marketing Public Relations. A regular display ad can't compete with a coupon or a cash discount when it comes to tracking results, and we forecast tremendous growth in both Sales Promotions and MPR as advertisers migrate toward marketing vehicles that provide a maximum ROI.
This subscriber version includes a more granular look at the different components of online ad spending in each market - Banner, Local Search, Email, Streaming Video/Audio, Online Promotions, Online Public Relations. These are looked at in two views - the National Advertising dollars per DMA, and Local Advertising dollars per DMA.

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