
As master marketers, agencies' buying habits are quite different from direct ad buyers. Our report shows what agencies are heavily favoring, where they're finding the best ROI, what they believe works best for branding, and adoption rates for new marketing channels such as OTT, advanced TV, smart speakers, and streaming audio platforms. The 15-page report includes more than two dozen charts and tables culled from our April-July 2019 survey of 446 local agencies. The report and accompanying webinar is free to subscribers, $995 for non-subscribers. An Executive Summary with report highlights is available for free.