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December 3, 2020

Results from Our 2020 Survey of Local Ad Buyers

Overview

This 17-page report is chock full of insights on how local advertising and marketing changed in 2020, and what's likely to happen in 2021.  The survey was conducted in the fall of 2020 and encompassed more than 40 questions. Insights were drawn from the responses of more than 2,200 advertisers who told us what they spend, where they spend it, and how their budgets will change in 2021. You'll also find unique insights on streaming video advertising, mobile marketing, and expenditures for marketing-technology.  The report is free for Borrell subscribers, or $995 for non-subscribers.

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