The pandemic spurred a boom in home improvement, and that has given a big boost to traditional forms of media. This 18-page report examines how home services providers spend their advertising dollars, including plans for a 33% increase for non-digital media in 2021 while most other types of advertisers are dealing out budget cuts. The report is the 11th in our "2021 Mindset" series and is drawn from a survey of 205 home services advertisers. It includes 34 charts and tables, a 16-point summary, and analysis of key advertising trends in this important segment. The report is $395, or free to subscribers. An Executive Summary is available for free.