Our 18-page report examines the characteristics and habits of the most-skilled local marketers. Observations are drawn from our survey of 572 local advertisers who have spent more than 10,000 lifetime hours on marketing tasks, earning them the title of masters. The report describes what they're buying, what they're spending, what they see as growing more effective, and what they're trimming or eliminating, and why. It includes 32 charts and tables, a 15-point executive summary, and "Borrell's Take," our observations. The report is $395, or free to subscribers. An Executive Summary is available for free.