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February 10, 2021

The 2021 Mindset of Newspaper Advertisers

Overview

What are newspaper buyers planning as the pandemic subsides and things get back on track? This analysis is part of a series of reports examining how local advertisers are approaching 2021. The findings in this 12-page report are drawn from Borrell's survey of 976 businesses that buy newspaper advertising. It includes 16 charts and tables examining what types of businesses they are, what else they're buying, why some of them stopped buying newspaper ads, and how their budgets are changing.  The report is free for Borrell subscribers, or $395 for non-subscribers.  An executive summary is available for free.

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