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March 11, 2021

The 2021 Mindset of Out of Home Advertisers


As the pandemic rapidly subsides, will Out of Home advertising see a rebound? Our latest report examines the responses of 530 local businesses that buy outdoor advertising.  What are they planning as the pandemic subsides? For the 14% of them that stopped buying Out of Home in 2020, what was the compelling reason?  This analysis is part of a series examining how local advertisers are approaching 2021. The findings in this 17-page report includes 22 charts and tables examining what types of businesses they are, what else they're buying, and how their budgets are changing.  The report is free for Borrell subscribers, or $395 for non-subscribers.  An executive summary is available for free.

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