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February 18, 2021

The 2021 Mindset of Streaming Video Buyers

Overview

This is the fourth report in our "2021 Mindset" series. It focuses on the characteristics of 971 local businesses that are buying streaming video advertising as found on websites, mobile apps, YouTube, OTT platforms, CTV, and other digital platforms.  Who's buying and what do they typically spend?  What's different about these businesses?  This analysis is part of a series examining how local advertisers are approaching 2021.  The 16-page report includes 21 charts and tables examining what types of businesses they are, what else they're buying, why 4% of them stopped buying streaming video in 2020, and which budgets are being tapped to fund this fast-growing form of video marketing.  The report is free for Borrell subscribers, or $395 for non-subscribers.  An executive summary is available for free.

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